The concept was to highlight how volumes of paperwork & complexity that financial products stand for have been completely eliminated through this innovation. Since, the product launch mail was sent from the Head of the business, I had kept the tone conversational & the mail completely text. The open rates were around 10% (higher than industry benchmark of 4 – 5%) & click rates around the same. The length might have been a deterrent according to us in this mail to get click rates but it didn’t seem to affect the same.
I still recollect the first experience of opening my investment account 10 years ago. The number of signatures, the pile of paperwork, an agonizing wait to get my account opened and place my first mutual fund transaction!
Yes that was 10 years ago but do you recollect the experience of the last account you recently opened? Not much has changed on this front, has it?
Technology has made it possible to witness an event live across the world, why has account opening not moved at all? Why do financial services products still go hand in hand with plenty of documentation?
We faced the same issue & put our minds together to get a solution that brings the best of financial services & technology for ensuring speed and convenience for you! Adding to the ‘first to market’ solutions in the Indian financial services landscape yet again – we now present to you – Paperless investing.
Decided to invest because you got a strong recommendation from someone?
With MyUniverse, the time between you deciding to invest & actually investing is just 5 minutes. Yes, in 5 minutes – you can fill our online form, open your investment account, send a scanned copy of cancelled cheque, activate it, select the fund to invest in, make payment& Voila! The investment is done.
But if you are paperless, there must be some constraints!
Technology is changing financial services landscape. We have got 14 top fund houses who have tied up with us along with 39 banks – thus making us the distributor providing you with largest number of options to select from. This is just a start and we will add more in times to come so that you have all choices at your disposal.
This is unbelievable, so what are the hidden charges?
If you thought this process was unbelievable, then what comes next will pleasantly surprise you. All these facilities – paperless account opening, fast & easy transactions, dedicated investment advisor for online assist & a tailor made portfolio for you from our award winning research team comes to you for free. Not as a limited period offer but for lifetime without any hidden charges!
So, hurry & be the first to experience the mighty strides taken in mutual fund investing!
Click here to invest immediately!
Head, Aditya Birla Money MyUniverse
PS: Our mobile users, please note that this feature is only available on the web version. You can also avail these benefits by clicking here
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